

Nobody will truly be inside of your head. Nobody can do it for you and get it right.

That's already better than what many, many people do. Make a simple plan of action, a process with a measurable, time-bound goal. Instead of waiting, wishing, or seeking permission––start working to create opportunities. They saw how I'd broken through that shame, and they wanted a piece of that sweet, sweet liberation they saw in my content.īut when it comes to teaching people how to break through shame, and be who they really are on camera? People felt ashamed to be themselves on camera. It took some time running this new business on my own, to really identify the pattern.Ĭlient after client that came to me for help with videos, didn't actually need help with marketing.Īny one of my clients could at any point google "how to make videos" or "how to write headlines" for free, but for whatever reason. I still thought I was just teaching "marketing" - ha! I started a LinkedIn marketing company, where I began to coach professionals on how to make videos, and attract leads like I do. Because God was pushing me in another direction. My business partners hated my vulnerability, and grew to resent the success of my blog. I got so much positive reinforcement from this video (including business deals, mind you) that it was in that moment I began to develop the muscle of releasing my shame to the public, and feeling okay about it. In the end, this is where my "marketing" magic began. How they feel like it brings too much shame. The post blew up, and people were messaging me for weeks afterwards with their stories about depression, and how they feel like they can't talk about it. It's the first time my page here exploded. In the end, it was the right move to upload.

It was too vulnerable, too shameful, and I sensed my business partners would be very disappointed. I was 25, and had 5,000 connections at the time.

My success on this platform started with a video I released admitting I struggled with depression. How'd a 28-year-old college dropout w/ a rough past wind up so successful?īecause in the end, it's not about marketing. Top-of-funnel, organic, newsfeed-based, video marketing.Ĭan I take a look at the rest and give my opinion?īut I'm really no expert, and there's a lot of people more experienced than me across the board when it comes to digital marketing. I stay in my lane and I know my expertise: I've never even taken a course on copywriting. I don't know websites, or funnel building. I wish I could take credit for being "such an amazing marketer" like people say I am. You don't have a content creation problem.
